Keyword Match Type Tool

How It Works

Wrap search terms into Google Ads and Microsoft Advertising keyword match types.

• Broad Match: Unwrapped terms (e.g. keyword) showing for queries related to your keyword.
• Phrase Match: Quotes (e.g. "keyword") matching searches including the meaning of your keyword.
• Exact Match: Square brackets (e.g. [keyword]) matching searches with the same intent or meaning.
• Negative Types: Prefixed with a minus sign (e.g. -[keyword] or -"keyword") to exclude unwanted queries.